Name of your website?Your guide to lifetime fitness
Your name?
John Young
Your Location (city, etc)
Goleta, California
Please give us a short summary of your website?
Find articles, books, product reviews and tips on men's and women's fitness, fitness equipment, family fitness, senior fitness, workouts at home, nutrition and health.
What inspired you to launch your own website?
I'm a writer and editor. I wanted a place where I could publish my own and other writer's articles.
When did you launch your first website, and what was it?
An ebook on cats: "Your cat's First 24 Hours", www.yourcatsecrets.com. It provides advice for anyone adopting cat as to how to make the transition safely and sanely.
How did you decide on a name for your website?
On advise from a mentor.
What makes it different from other, similar offerings?
Down to earth, practical guide designed to help people who adopt cats. Animal shelters know that the first 24 hours is critical, and a new cat owner needs to prepare his/her home and be sure he/she knows how to handle a new cat in the first few hours after it has been adopted.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
Sell it online.
How does your investment of time and money balance against your success?
Rather modest, I'm afraid.
If you had an unlimited development budget for development, how would you change your site?
Advertise it more vigorously; hire someone to do SEO and promote the site while I developed more.
If your site got really big, really quickly, would you be able to keep up with the demand?
Everything is on automatic pilot, including downloads and returns.
What unexpected costs and headaches have you had to deal with?
Dealing with directories which are not well set up for submitting links. Some directories, while inviting submissions, do not provide any way to do it, and you can waste quite a bit of time trying to find a way to submit the site before you realize that somebody left the method out.
What has been your biggest challenge?
Getting targeted, paying traffic to the site.
What method has been most successful for promoting your website?
Google adwords; you sell books but lose money. SEO has been moderately successful so far.
How has running your website differed from your expectations?
I expected a lot more traffic and sales.
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
Indefinitely.
Replace this with a question of your own
Google's duplicate content filter has created a big disappointment in marketing websites by writing articles. When more than one zine picks up the article, the duplicate content filter wipes out the banklinks created by all publications. Viral marketing seems to be destroyed by this. Are directory submissions the best way to get permanent banklinks to your site?
What is your website address?
Your guide to lifetime fitness
