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phobia clinic | online Interview

By Interviewer at 05/21/07 08:13

Name of your website?

phobia clinic | online

Your name?

Guy Baglow, Clinic Director

Your Location (city, etc)

London, United Kingdom

When did you start your website and why?

We are passionate about curing phobias. We have a very successful private phobia clinic in London where we use an amazing therapy tool called The Fast Phobia Cure. It does exactly what it says - it cures phobias fast. Even long-standing and extreme phobias can be cured in a single pleasant therapy session. It can sometimes take just ten minutes.

The Fast Phobia Cure is so far from the tradition, long-term, painful, scary phobia treaments and so effective that it should be more widely available. It seems that it is not used by many therapists because it is too quick: they may only need to see their patient once so they don't make much money.

So we created a phobia treatment program containing The Fast Phobia Cure which can be downloaded and used by anyone, anywhere.

Please give us a short summary of your website, business model, etc

Our website is designed to introduce and deliver the Fast Phobia Cure Program. It alse gives detailed information on phobias: the different types, fears versus phobias, and the science of phobias and how they are cured. The business model is simply to reach and help as many people as possible.

What has been the most difficult part of creating and running your website?

Getting people to the website is challenging. Then there the challenge of persuading them that their phobia can be cured very quickly and it doesn't need long, drawn-out, painful therapy.

What has been the easist part of operating your website?

The e-commerce technology was surprisingly easy - we use PayPal as the payment processor and PayLoadz to deliver the digital downloads.

What was your biggest mistake?

Not getting it up sooner.

Who maintains your website and why?

We maintain it ourselves because its a simple, low-maintenance site.

Tell us how your business has benefitted from your website?

It has increased our reach. We can now deliver our core phobia treatments worldwide.

What are your views on ecommerce and the future of the internet?

Ecommerce can create and reach massive markets. It can also create near-perfect business models for digital products. The interner will continue to grow and grow until sometime, somehow it will be superseded by some as yet undreamt of system that will make what we have today look like painting on cave walls.

What are your views on Search Engine Optimization (SEO)?

SEO takes hardwork to be done properly. Too many have been misled and stung by SEO companies offering silly guarantees of top 10 positions. A quality site with good depth and content will always rise to the top. There are no substitutes for that.

What are your views on Search Engines? Have they helped or hindered your website?

They have helped enourmously.

What method has been most successful for promoting your website?

Link building.

What method has been least successful for promoting your website?

Pay per click.

What would you like to see change with respect to the internet?

Nothing, although government interference and cencorship will kill it.

Do you think your website is sexy?

Oooh yes.

What is your website address?

phobia clinic | online

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